We break success on the internet presence down into three distinct areas; a credible website, getting found through organic search and being successful with pay-per-click advertising. Each of these areas break down into much more granular areas of focus that we are writing a white paper report for those that want to learn more and drill down into the nuts and bolts of successful internet presence. Check back as it will be posted on our site when complete.Credible Website
Our first goal is having a website that gives our clients credibility. This involve many factors such as the latest technology using responsive platforms to build the site where the site automatically adapts to the device where it is being viewed; desktop, laptop, tablet or mobile phone. Also, we want to build a site that has an appealing design, represents our clients well and is easy for a new customer to navigate and find the information they are researching.
Optimizing a website to get found through organic search is what we specialize in. We believe every website should be built with a goal of ranking on the 1st page of search results. It is not realistic to believe that a website will rank on the 1st page for the most competitive keyword searches but our philosophy is that we must try. Many industries are so competitive that companies have large marketing budgets to continuously work on organic search as well as pay-per-click advertising to get leads from internet search. Our philosophy is that the organic optimization comes first then if more leads are needed we move to pay-per-click advertising second.
This is where Google, Bing, Yahoo and many other search engines make their money. Buying ads on their search engines gives companies top of the page opportunities. Depending on the industry the cost for an ad to get a company to the top of the page can be inexpensive or very expensive. Since this is where the search engines make their money they are going to continue ways to get the paying customers great visibility. With pay-per-click campaigns we focus on Google AdWords first then Bing Ads. If we are working with a client that is in a very competitive industry, then we will add other internet marketing alternatives to help drive traffic
Migrating our clients websites to the more secure HTTPS to ensure the safety of their websites and their visitors.
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